HOW TO STAND OUT IN THE DRONE INDUSTRY OF 2018 – IN A NUTSHELL
If 2017 taught us something about the drone industry, it is that good drones are becoming affordable, and affordable drones are becoming good. And in 2018 this trend isn’t going to change.
How replaceable are you?
By analyzing some of the recent products that came out of the manufactures like DJI, Ambarella, 3D Robotics, Go Pro and Parrot SA (just to name a few), we can conclude that numerous technological breakthroughs are about to get more popular, cheap and accessible.
While prices of high-end drones and cameras are still relatively high, an entry-level, all-around drone, is no longer a 100,000 dollars investment.
Boundaries between segments of enthusiastic hobbyist and professionals are slowly becoming more graduated and making it harder to distinguish. Thus, lowering drastically, the barriers for entry to the industry.
This market drift opposes challenges on commercial drone operators and aerial inspection companies.
Ask yourself, what makes your product attractive? How hard is it to reproduce? What is making your services unique?
Image quality? Flying maneuvers? Higher and efficient output? Waivers for certain areas?
Now try to asses if an entry-level drone, with a basic pilot training can provide your clients with similar, if not identical, services and products?
Factors that make the industry shift
Drone manufacturers are trying to provide unexperienced pilots with top of the line tech, in order to bring this tech to the hands of more users and compete with each other.
- Great cameras and basic optics are becoming cheaper.
- Software and sensors enable untrained pilots to practice profoundly better maneuvers.
- Improved battery technology and free open source software can perform automatic flight plan to improve output.
- Large manufacturers are scaling up production, pushing down prices and making incredible drones a consumer electronics.
And we are not even scratching the surface here.
We must take a different approach to answer the question, how can one stand out and distinguish oneself.
Drone operators should ask themselves how they can bring more value to their customers.
Different ways of creating value
There are numerous ways to address the question, but this article will attempt to present an opinion, with approach to practical business development activities that would turn your services to commercial grade, fast and safe.
Let’s explore the possibilities of value creation in data and service by asking the following questions:
- What is the value that your client has from a folder that contains a couple hundreds of images on their desktop, or on cloud storage?
- How long time it takes for an expensive engineer or technician to find what they need from it?
- After analyzing the images, how likely is it that your client will get back to them in the future?
- How long time you or your clients are spending on reports?
- How likely is it that your images would be accessible to others to make use of them in your client’s organization?
If you tried yourself this process, chances are that you know it is cumbersome and tedious.
Some inspectors choose to create reports in software that are not built for the complexity of inspection data.
How will you be differentiating yourself?
The data management platform Scopito is a powerful tool that enables drone operators to increase the value of their services by addressing those questions.
Scopito offers a professional work flow, carefully crafted over many iterations, and it provides a set of features that increases greatly the value of your services:
- When images are uploaded to Scopito, the software is harvesting the metadata that was collected by the drone, and bringing it into a visual presentation that makes the analysis of the images more efficient and easy.
Moreover, your data can be accessed much easier by applying pre-determent or user-based filters (for example – filter to show only images that were taken between 50 meters to 100 meters, to inspect only a specific sub-set of the inspection itself).
- Images will be presented on a map, with the ability to annotate, comment, share between colleagues and derive conclusions quickly inside an organization.
- The sharing capabilities are increasing the likelihood that your costumers will make a better use of your images.
- Reports can be generated to a custom template, and decrease the time needed for every post-flight aspect.
And the list goes on.
And some inspectors realize the benefits of original inspection software like Scopito, including features such as automatic geo-tagging (look for the Google Maps icon next to ‘Position’ in the image above).
From wedding photographer to commercial service
Looking at the current market development, it seems safe to say that inspection companies that are dedicated to success will need to take advantage of the newest technological opportunities, as the ones listed above.
By embracing Scopito to your service, you can shift your focus of production from “wedding photography” to commercial service.
Wedding photography is cool, but if you want to play with the big boys and do inspections, you need to think about your appearances. Here the way you deliver your reports matter.
Besides improving your services and product, saving time and money and increase the value creation from your product; using professional software is a statement that enables a potential client to take you for a serious professional and understand that you are ambitious when it comes to the drone services you deliver.
Playing with the big boys. (In this picture, the wind company ALL NRG)
“My impressions of Scopito are great. Having cloud based data that is easily accessible, shareable, and analyzed appropriately is the standard for business today.”
– Matthew Wood – www.droneoptix.net
Which of these pictures best describes your business? 🙂